The Conversation Company

Chapter - 00: Introduction; Section - ONE: A world full of contradictions; Chapter - 01: Your company has unused conversation potential; Chapter - 02: Your company is full of paradoxes; Section - TWO: The Conversation Company: culture, people and social media; Chapter - 03: The Conversation Company; Chapter - 04: Company culture - the heart of the Conversation Company; Chapter - 05: People are your most important source of conversations; Chapter - 06: Social media - the ideal partner for the Conversation Company; Section - THREE: The four Cs for the management of the Conversation Company; Chapter - 07: Customer experience, conversation, content and collaboration; Chapter - 08: Customer experience; Chapter - 09: Conversation; Chapter - 10: Content; Chapter - 11: Collaboration; Section - FOUR: How to become a Conversation Company in three easy steps; Chapter - 12: Integrate customer-oriented thinking and social media in three steps; Chapter - 13: Step 1: Building up knowledge and the necessary framework; Chapter - 14: Step 2: Choosing and implementing your pilot projects; Chapter - 15: Step 3: The way to full integration and the lever effect