INTRODUCTION
CHAPTER 1: GIVING YOUR LISTING AWAY
CHAPTER 2: NOT ALL AGENTS ARE CREATED EQUAL
CHAPTER 3: HIRING FRIENDS AND FAMILY
CHAPTER 4: HYPING TEAMS, BOUTIQUES, AND ROBOTS
CHAPTER 5: DUAL AGENTS - A BIG PROBLEM
CHAPTER 6: GOING IT ALONE
CHAPTER 7: NOT NEGOTIATING
CHAPTER 8: A BEAUTY CONTEST AND A PRICE WAR
CHAPTER 9: THE OPEN HOUSE
CHAPTER 10: BAD MARKETING STRATEGIES
CHAPTER 11: BE PREPARED TO FIRE YOUR AGENT
CONCLUSION
ACKNOWLEDGEMENTS
DISCLOSURE
NOTES
