Straightforward advice on building and launching a mobilemarketing plan
Mobile communication is hot, and so is marketing on mobiledevices. Mobile Marketing For Dummies provides a clear andeasy path for creating, launching, and making the most of a mobilemarketing program. Designed for marketing professionals and otherbusiness people who may have little experience with the medium, itexplains mobile marketing and how to convert a traditionalmarketing plan to mobile. Topics include assembling resources andbudget, creating a plan, following best practices, building mobilesites, and much more.
* Explains what mobile marketing is, how you can adapt atraditional marketing plan for mobile, and how to create and launcha mobile marketing plan from scratch
* Covers activating a plan using voice, text, e-mail, and socialmedia campaigns
* Explores the nuts and bolts of building mobile sites, apps,monetizing mobile, and advertising on other mobile properties
Mobile Marketing For Dummies gives you the tools tosucceed in this exciting environment.
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Verlagsgruppe
Produkt-Hinweis
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ISBN-13
978-0-470-92951-3 (9780470929513)
Schweitzer Klassifikation
Introduction.
Part I: Getting Up to Speed on Mobile Marketing.
Chapter 1: Unveiling the Possibilities of Mobile Marketing.
Chapter 2: Mapping Out Your Mobile Marketing Strategy.
Chapter 3: Complying with Industry Regulations and BestPractices.
Part II: Executing Direct Mobile Marketing Campaigns.
Chapter 4: Getting Ready for a Text Messaging Campaign.
Chapter 5: Executing Common Text Messaging Campaigns.
Chapter 6: Sending Multimedia Messages.
Chapter 7: Mobile E-Mail Marketing.
Part III: Mobile Media, Publishing, and Advertising.
Chapter 8: Designing and Developing Mobile Internet Sites.
Chapter 9: Developing Mobile Applications and Content.
Chapter 10: Displaying Your Advertising on Mobile Devices.
Chapter 11: Executing Voice-Enabled Mobile Campaigns.
Chapter 12: Mobile Social Media Marketing.
Part IV: Mobile Commerce and Analytics.
Chapter 13: Engaging in Mobile Commerce.
Chapter 14: Evaluating the ROI on Mobile Marketing.
Part V: The Part of Tens.
Chapter 15: Ten Ways to Reach Your Customers on Their MobileDevices.
Chapter 16: Ten Mobile Marketing Resources.
Glossary.
Index.
