Will Work for Fun

Acknowledgments ix
Foreword Dr. Joe Vitale xi
Prologue "Why Don't They Stop?" xiii
A Million to One xiv
What Would You Do? xvi
We Can All Be Rock Stars xvii
Introduction The True Nature of Work xix
Round-the-Clock Non-Workaholic xx
Work: A Different View xxi
A Best-Selling Author's Life--Without Writing a Wordxxiii
Publishers Make the Real Money xxvii
About the Author xxix
CHAPTER 1 The Sitcom as Life 1
Why Your Life Never Matches What You See on the Screen--AndHow Easy It Is to Create a Life That Does 1
Inventorying Your Life Experience 14
Identifying Your Real Passion 17
Where You Are Now--And Why 23
Getting Where You Want to Be--Fast 31
FUN Money Profile: Erik D. Stafford 38
Wrap-Up 40
CHAPTER 2 Which Friend Are You? 43
Jenny Gets Started 44
A Different Definition of Work 46
Rachel, Monica, Chandler, or Ross? 50
What about Phoebe--Or Joey? 52
Discovering the Character You Really Play in Your Life 53
Reinventing the Character You Really Play in Your Life 56
FUN Money Profile: Jorge Arguello 59
Wrap-Up 61
CHAPTER 3 It All Starts with a Book 63
Free Fun Is Great Fun 64
Mail Boxed In 66
Plotting Your New Life 67
Storyboarding Your New Life: It's like Planning aScreenplay--But a Lot Easier 71
Casting Call: Plugging In Your Character 75
Characters Count 78
Be Your Own Nielsen--Finding Out What Your Prospects Wantto Buy before You Spend One Minute
Developing Anything 80
Planning the Happy Ending 84
FUN Money Profile: Lori Steffen and Jeff Wark 86
Wrap-Up 90
CHAPTER 4 Scripting the Pilot 93
A Small Social Experiment 94
If You Can Write--Great! 95
If You Can't Write or Simply Don't Want toWrite--Great! 98
The Key to FUN Money: Think like a Publisher 100
Finding the Right Resources 104
Preselling the Fall Season 119
Selecting the Right Product/Promotional Mix 120
FUN Money Profile: Don Strinz 139
Wrap-Up 143
CHAPTER 5 The "Pitch" 147
Selling Isn't Hard When You're Selling You 147
Setting Your Marketing System Goals 148
You Have to Sell Free, Too 149
How to Create a Marketing Campaign That Will Attract Prospects150
Mr. Whipple Really Knew His Marketing 151
A Driving Rain--of Prospects, Customers, and Cash 160
An Easy Marketing System for $200 or Less 160
Virtually Lock Out Any Potential Competitors 166
FUN Money Profile: Randy Charach 168
Wrap-Up 173
CHAPTER 6 The Payday That Never Ends 177
Recycling: It's Not Just for Aluminum Cans 177
How to Repurpose Everything You Do 178
Your Newsletter--The Constant Marketer 180
Continue Developing and Finding New, Profitable Products andServices to Sell to Your Growing List of Fans 182
FUN Money Profile: C. J. Bronstrup 185
Wrap-Up 189
Epilogue 191
FUN Money Profile: Lee and Robin Collins 192
Afterword Mark Joyner 203
Index 205