The Strategy Manual

INTRODUCTION

CHAPTER 1 THE FUNDAMENTALS OF STRATEGY

1. What is strategy?
2. What is strategy for?
3. How does strategy work?
4. The benefits of strategy - do you actually need a strategy?
5. Time to get started!
6. Summary and key takeaways

CHAPTER 2 STRATEGY LIFECYCLE

1. The lifecycle stages of strategy
2. The Strategy Lifecycle Model
3. Processes within lifecycle stages
4. Summary and key takeaways

CHAPTER 3 CORE MODELS

1. The House of Strategy Model
2. The Value Model of Strategy
3. Summary and key takeaways

CHAPTER 4 STRATEGY MAPPING

1. The importance of the strategy cascade
2. The logic of interconnected goals
3. The origins of strategy mapping
4. Introducing strategy mapping
5. Five key features of strategy maps
6. Validating strategy to ensure its internal consistency
7. Strategy mapping to make strategy more innovative
8. The boundaries of strategy maps
9. Multiple strategies
10. Building the strategic plan
11. Summary & key takeaways

CHAPTER 5 STRATEGY GOVERNANCE

1. Making sense of governance
2. Building a model of strategy governance
3. Executive governance of strategy
4. Key executive governance decisions
5. The strategy governance charter
6. Working governance of strategy
7. The Hourglass Model of Strategy Governance
8. Working governance: formalisation of authority
9. Working governance: engagement and commitment
10. The practicalities of strategy governance
11. Summary and key takeaways

CHAPTER 6 STRATEGY MEASUREMENT

1. What is a KPI?
2. Types of measurement used for KPIs
3. Leading and lagging indicators
4. The AMP Model of Good KPIs
5. Purposes of strategic KPIs
6. The practicalities of strategy measurement
7. Summary and key takeaways

CHAPTER 7 STRATEGY SCOPING

1. Principles of strategy scoping
2. The benefits of strategy scoping
3. Practicalities of strategy scoping
4. Strategy horizon scoping
5. Strategy development scoping
6. Strategy acceptance scoping
7. Record-keeping: the strategy scoping log
8. Strategy scoping outputs
9. Summary and key takeaways

CHAPTER 8 STRATEGY DEVELOPMENT

1. The Triple-Loop Model of Strategy Development
2. Strategy validation
3. Creative thinking
4. Framing as a method of creative thinking
5. The framing methodology
6. Templates for frame-stretching and frame-setting
7. Informing the strategy development process
8. The Strategy Design Model
9. Strategic decision-making
10. The practicalities of strategy development
11. Case study: Artigence strategy development
12. Summary and key takeaways

CHAPTER 9 STRATEGY ADOPTION

1. The importance of strategy adoption
2. The 'H' Model of Strategy Adoption
3. Understanding engagement and commitment
4. Supporting strategy adoption
5. From strategy map to strategic plan
6. Summary and key takeaways

CHAPTER 10 STRATEGY ADAPTATION

1. The conundrum of strategy adaptation
2. Strategy adaptability = resilience + agility
3. Identifying strategic risk
4. Prioritising strategic risk
5. Adapting to risk
6. Anticipating the future
7. The practicalities of strategy adaptation
8. Summary and key takeaways

CHAPTER 11 STRATEGY REVIEW

1. The summative strategy review
2. Strategy review - how it works
3. Six aspects of strategy to be reviewed
4. Summary and key takeaways

GLOSSARY