Food and Experiential Marketing

Rezensionen / Stimmen

"This wide-ranging book, with contributions from well-known scholars, provides a timely reminder that food marketing, by focusing on pleasure (not health!) can, in fact, be the ally of healthier eating.", Pierre Chandon, The L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Director of the INSEAD-Sorbonne Universite Behavioural Lab

"This book brings together an impressive range of international experts in consumer research to explore the connection between food and well-being. We know that the over-consumption and under-consumption of food impacts on consumers' well-being. But in this collection of essays, researchers focus on the pleasure of food to highlight the central role that consumers' experiences play in promoting health and well-being.", Julie L. Ozanne, Professor of Marketing, University of Melbourne

"Professor Batat with her book Food and Experiential Marketing offers an incredible collection of insights related to food, pleasure, and marketing in promoting healthy eating behaviors. With 14 chapters this book reveals the importance of different theoretical and methodological perspectives if the goal is to help consumers achieve personal and social well-being. This book is a must-read for anyone interested in food marketing, the role of pleasure in eating, and consumers' well-being.", Paula C. Peter, Professor of Marketing, San Diego State University

"Food & Experiential Marketing addresses an important and timely issue for societies worldwide: How can we integrate experiences of food pleasure with the need to adopt healthy eating habits? This book provides important research to help move societies towards enhanced individual and societal food well-being.", Sonya A. Grier, Professor of Marketing, American University