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This book presents an overview of the vast landscape of artificial intelligence (AI) in the media industry, more specifically in the audiovisual sector.Readers are guided through the fundamental pillars of AI, from machine learning algorithms to advanced neural networks, revealing the technological foundations that drive innovation in the field of communication and media. The possibilities of AI in this area are explored and discussed with real case studies. The book highlights not only the technological developments, but also the ethical dilemmas that arise. From privacy issues to equity in access to education, the book provides a comprehensive view of the challenges that must be addressed to ensure the ethical and sustainable development of artificial intelligence. Altogether, this book illuminates how AI continues to transform the way we communicate, learn, and relate to technology.
Antonio Baraybar Fernández is professor at the Rey Juan Carlos University in Madrid (Spain). He teaches film, television and interactive media at the Faculty of Communication Sciences. His research focuses on communication management in organizations, audiovisual marketing and neurocommunication. He is part of the URJC's high-performance research group in information and entertainment (INFOCENT).
Sandro Arrufat-Martín is associate professor at the Rey Juan Carlos University in Madrid (Spain) at the Department of Communication and Sociology. He is also a professor at the UNIR Faculty of Business and Communication. His reasearch focus includes public relations, branding and corporate communication.
Belén Díaz Díaz is associate professor of finance at the University of Cantabria (Spain) and academic director at the Santander Financial Institute (SANFI). She has been a visiting researcher at the University of California in Berkeley (USA), the London School of Economics (UK), and the University of Technology in Sydney (Australia), among others.
Artificial intelligence in audiovisuals: revolution or bubble?.- OpenAI and Bain & Company: A Strategic Alliance to Optimize Technology and its Applicability.- Ethical considerations in the use of artificial intelligence in the audiovisual industry.- Implication of artificial intelligence in the study area of neurocommunication and media literacy.- Creativity in the AI Revolution.- Ethical and legal challenges of Artificial Intelligence with respect to fundamental rights: the protection of privacy and intellectual property.- Artificial intelligence and communication: the threat of deepfakes.- Generative Artificial Intelligence applied to Audiovisual Production: emerging languages and techniques.
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