Data Engineering for Data-Driven Marketing

Chapter 1. Exploring AI in Data Driven Marketing: Understanding the Intersection of Data Engineering and Marketing; Sonal Trivedi, Veena Grover, and Balamurugan Balusamy

Chapter 2. Architecting for Success: Designing Robust Data Infrastructures to Power Data-Driven Marketing Campaigns; Siva Karthikeyan Krishnan, Kumaravel Ponnusamy, and Kanav Sharma

Chapter 3. AI in Data-Driven Marketing: Decoding Consumer Choices and Behaviors; Valliappan Raju, KK Ramachandran, Wang Chenxi, Mangairkarasi V, and Zdenka Konecna

Chapter 4. Ingesting Insights: Data Ingestion Strategies and Techniques for Marketing Data; Veena Grover and Purnima Pal

Chapter 5. Mastering Data Transformation: Preparing Marketing Data for Actionable Insights; Channi Sachdeva, Veena Grover, Amandeep Kaur, and Veer P Gangwar

Chapter 6. Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-Time Marketing Analytics; Anitha K, Anitha A, Preetha S, and Annie Sam

Chapter 7. Crafting Customer Profiles: Data Engineering for Comprehensive Customer Understanding; Anuradha Chakraborty, Soumendra Roy, and Amit Sarkar

Chapter 8. Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation; Veena Grover, Mahima Dogra, Divya Sahu, and Manju Nandal

Chapter 9. Quality Assurance in Marketing Data: Ensuring Accuracy and Reliability; Arvind Nath Sinha, Vibha Srivastava, and Kashvi Sinha

Chapter 10. Integrating Marketing Data Ecosystems: Merging Diverse Data Sources for Holistic Insights; Rubina Gill, Pankaj Raj Kumar, Mastu Patel, and Harmesh Kumar

Chapter 11. Data Security in the Age of Marketing: Safeguarding Customer Information and Compliance; M. K. Nallakaruppan, Ansh Pethani, and Danilo Pelusi

Chapter 12. Harnessing AI and ML for Marketing: Integrating Advanced Analytics into Data-Driven Strategies; M. K. Nallakaruppan, Francesco Benedetto, and Mridul Jain

Chapter 13. Ethics and Privacy in Data-Driven Marketing: Navigating Legal and Ethical Considerations in the Age of Big Data; Manisha Singh and Fatima Qasim Hasan

Chapter 14. Unlocking the Potential of Data Lakes: Organizing and Storing Marketing Data for Analysis; Magesh R, Ilakkiyaa U, Shanthini R, and Charanya R

Chapter 15. Optimizing Outcomes: Professional Perspectives on Data-Driven Marketing Mastery; Aditya Prasad, Tejasv Rastogi, Trisha Paul, Utkarsh Tyagi, and Francesco Benedetto