Visual Merchandising for Fashion

Introduction

Chapter 1: Research and Design - Visual design development; Model making and experimentation; Concept development; Presentation and communication of design concepts; 25 visual themes; Interview; Interview; Activities

Chapter 2: Display Design Basics - Line; Composition; Texture; Colour; Lighting; Interview: focus on lighting; Activities

Chapter 3: Space Planning Principles - Store architecture and retail formats; Space hierarchy; Space planning layouts; Customer navigation; Journey to sale; Case study; Activities

Chapter 4: Displaying Merchandise - Retail windows; Mannequins: best practice guide; Selection of fashion merchandise; Landscaping; Fixtures; Case study; Case study; Activities

Chapter 5: The Customer Experience - Designing the customer experience; Where do visual merchandisers work?; Working in the visual merchandising industry; Portable and pop-up stores; Interview; Activities

Chapter 6: The Future of Visual Merchandising - Shopping trends and innovations; Technology and digital visual merchandising - expanded; Sustainability - expanded; Internationalisation; Case study: technology; Interview: online visual merchandiser; Activities


Appendix - Resources; Glossary: expanded from first edition; Index; Acknowledgements