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How to Supercharge Your Career with Purpose and Impact
At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.
With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:
The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful-and help them drive growth in an entrepreneurial way through solving social and environmental problems.
AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelez, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator.
BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.
Introduction
Part I: Our Purpose Journey (Inspiration) 1
Chapter 1: The Call to Adventure 3
Chapter 2: Finding Our Purpose 13
Chapter 3: Living Our Purpose 29
Chapter 4: The World Shuts Down 43
Part II: What Is Purpose? 55
Chapter 5: The Definition of Individual Purpose 57
Chapter 6: The Benefits of Having a Personal Purpose 63
Chapter 7: The Nine Truths of Purpose 83
Part III: Your GPS to Purpose 113
Chapter 8: What Is GPS to Purpose? 115
Chapter 9: Your Living Vision 121
Chapter 10: Gifts 139
Chapter 11: Passions 149
Chapter 12: Service 161
Chapter 13: Putting It All Together: Your Personal Purpose Statement 169
In Closing 181
References 185
About the Authors 189
Thanks and Acknowledgments 193
Index 201
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