This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.
In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.
Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.
Auflage
Sprache
Verlagsort
Zielgruppe
Interest Age: From 7 to 17 years
Dateigröße
ISBN-13
978-1-59884-695-9 (9781598846959)
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Schweitzer Klassifikation
Susan C. Awe is Associate Professor and Director of Parish Memorial Library, University of New Mexico, Albuquerque. A frequent contributor to such professional publications as Library Journal and Booklist/Reference Books Bulletin, and regular reviewer for American Reference Books Annual. She also edited the ARBA Guide to Subject Encyclopedias and Dictionaries, 2d ed. (Libraries Unlimited, 1997), contributed the Business and Careers chapter to Reference Sources for Small and Medium-sized Libraries (1999), and the Current Events chapter to Topical Reference Books (1991).
