Disciplined Entrepreneurship Workbook

Name: Disciplined Entrepreneurship Workbook
Brand: Wiley
Price: 21.99 EUR
Availability: OnlineOnly

Bill Aulet(Autor*in)

Wiley (Verlag)

Erschienen am 16. März 2017

288 Seiten

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978-1-119-36577-8 (ISBN)

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Beschreibung

The essential companion to the book that revolutionized entrepreneurship
Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want--even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement--because when it comes to your business, "good enough" isn't good enough--better is always better.
Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality.
* Delve deeper into the 24 steps to success
* Innovate, persevere, and create the product people want
* Internalize lessons learned from real-world entrepreneurs
* Test your understanding with exercises and case studies
The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey.
Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around--so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.

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Inhalt

1 - Disciplined Entrepreneurship Workbook [Seite 3]
2 - Contents [Seite 9]
3 - Preface [Seite 15]
4 - Introducing the Disciplined Entrepreneurship Canvas [Seite 17]
4.1 - What Is the Disciplined Entrepreneurship Canvas, and Why Is It Important? [Seite 17]
4.2 - How to Approach the Disciplined Entrepreneurship Canvas [Seite 18]
4.3 - Example of Using the Disciplined Entrepreneurship Canvas with Feedback [Seite 19]
5 - Step 0 How Do I Get Started? Should I? [Seite 25]
5.1 - Your Passion [Seite 26]
5.2 - Your Team [Seite 27]
5.3 - Coming Up with an Idea or a Technology [Seite 29]
5.4 - Hybrid Idea: Mix of Market Pull and Technology Push [Seite 33]
6 - Step 1 Market Segmentation [Seite 35]
6.1 - What Is Step 1, Market Segmentation? [Seite 35]
6.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 35]
6.3 - Process Guide [Seite 36]
6.3.1 - Part 1A: Brainstorming [Seite 36]
6.3.2 - Part 1B: Narrow [Seite 39]
6.3.3 - Part 1C: Primary Market Research and Market Segmentation Matrix Version 1.0 [Seite 41]
6.3.4 - Team Composition and Dynamics [Seite 44]
7 - Bonus Topic A Practical Guide to Primary Market Research [Seite 47]
7.1 - What Is Primary Market Research? [Seite 47]
7.1.1 - Definitions [Seite 48]
7.1.2 - The Goal of Primary Market Research [Seite 49]
7.1.3 - The Five Biggest Obstacles to Good Primary Market Research [Seite 49]
7.1.4 - Process and Techniques [Seite 50]
7.1.5 - Results [Seite 54]
7.1.6 - Tools of Primary Market Research [Seite 55]
7.1.7 - References and Resources [Seite 56]
7.2 - Worksheets [Seite 57]
8 - Step 2 Select a Beachhead Market [Seite 63]
8.1 - What Is Step 2, Select a Beachhead Market? [Seite 63]
8.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 63]
8.3 - Process Guide [Seite 64]
8.4 - General Exercises to Understand Concept [Seite 66]
8.5 - Worksheets [Seite 67]
8.6 - Decision for Team to Sign Off on the Beachhead Market [Seite 69]
9 - Step 3 Build an End User Profile for the Beachhead Market [Seite 71]
9.1 - What Is Step 3, Build an End User Profile for the Beachhead Market? [Seite 71]
9.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 71]
9.3 - Process Guide [Seite 72]
9.4 - General Exercises to Understand Concept [Seite 75]
9.5 - Worksheet [Seite 76]
10 - Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market [Seite 77]
10.1 - What Is Step 4, Estimate the Total Addressable Market (TAM ) for the Beachhead Market? [Seite 77]
10.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 77]
10.3 - Process Guide [Seite 78]
10.3.1 - Other Important Considerations for TAM [Seite 80]
10.4 - General Exercises to Understand Concept [Seite 81]
10.5 - Worksheets [Seite 82]
10.6 - Advanced Topics: Bottom?Up TAM Analysis [Seite 85]
11 - Step 5 Profile the Persona for the Beachhead Market [Seite 89]
11.1 - What Is Step 5, Profile the Persona for the Beachhead Market? [Seite 89]
11.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 89]
11.3 - Process Guide [Seite 90]
11.4 - General Exercises to Understand Concept [Seite 92]
11.5 - Worksheets [Seite 94]
11.6 - Advanced Topic: Persona Profiles for Multisided End User Market [Seite 98]
12 - Step 6 Full Life Cycle Use Case [Seite 103]
12.1 - What Is Step 6, Full Life Cycle Use Case? [Seite 103]
12.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 103]
12.3 - Process Guide [Seite 104]
12.4 - General Exercises to Understand Concept [Seite 105]
12.5 - Worksheets [Seite 106]
13 - Step 7 High-Level Product Specification [Seite 111]
13.1 - What Is Step 7, High-Level Product Specification? [Seite 111]
13.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 111]
13.3 - Process Guide [Seite 112]
13.4 - General Exercises to Understand Concept [Seite 114]
13.5 - Worksheets [Seite 115]
13.6 - Advanced Topic: High-Level Product Brochure [Seite 117]
14 - Step 8 Quantify the Value Proposition [Seite 119]
14.1 - What Is Step 8, Quantify the Value Proposition? [Seite 119]
14.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 119]
14.3 - Process Guide [Seite 120]
14.4 - General Exercises to Understand Concept [Seite 121]
14.5 - Worksheets [Seite 122]
15 - Step 9 Identify Your Next 10 Customers [Seite 125]
15.1 - What Is Step 9, Identify Your Next 10 Customers? [Seite 125]
15.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 125]
15.3 - Process Guide [Seite 126]
15.4 - General Exercises to Understand Concept [Seite 127]
15.5 - Worksheets [Seite 131]
16 - Step 10 Define Your Core [Seite 137]
16.1 - What Is Step 10, Define Your Core? [Seite 137]
16.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 137]
16.3 - Process Guide [Seite 138]
16.4 - General Exercise to Understand Concept [Seite 140]
16.5 - Worksheet [Seite 141]
17 - Step 11 Chart Your Competitive Position [Seite 143]
17.1 - What Is Step 11, Chart Your Competitive Position? [Seite 143]
17.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 143]
17.3 - Process Guide [Seite 144]
17.4 - General Exercise to Understand Concept [Seite 146]
17.5 - Worksheet [Seite 148]
18 - Step 12 Determine the Customer's Decision-Making Unit (DMU) [Seite 149]
18.1 - What Is Step 12, Determine the Customer's Decision-Making Unit (DMU)? [Seite 149]
18.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 149]
18.3 - Process Guide [Seite 150]
18.4 - General Exercises to Understand Concept [Seite 151]
18.5 - Worksheet [Seite 152]
19 - Step 13 Map the Process to Acquire a Paying Customer [Seite 155]
19.1 - What Is Step 13, Map the Process to Acquire a Paying Customer? [Seite 155]
19.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 155]
19.3 - Process Guide [Seite 156]
19.4 - General Exercises to Understand Concept [Seite 160]
19.5 - Worksheets [Seite 162]
20 - Bonus Topic Windows of Opportunity and Triggers [Seite 167]
20.1 - What Are Windows of OPPORTUNITY and Triggers? [Seite 167]
20.2 - Why Are They Important and Why Now? [Seite 167]
20.3 - Process Guide [Seite 168]
20.4 - General Exercises to Understand Concept [Seite 171]
20.5 - Worksheet [Seite 174]
21 - Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets [Seite 177]
21.1 - What Is Step 14, Estimate the Total Addressable Market (TAM ) Size for Follow-on Markets? [Seite 177]
21.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 177]
21.3 - Process Guide [Seite 178]
21.4 - General Exercises to Understand Concept [Seite 179]
21.5 - Worksheet [Seite 180]
22 - Step 15 Design a Business Model [Seite 185]
22.1 - What Is Step 15, Design a Business Model? [Seite 185]
22.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 185]
22.3 - Process Guide [Seite 186]
22.4 - General Exercises to Understand Concept [Seite 189]
22.5 - Worksheet [Seite 190]
23 - Step 16 Set Your Pricing Framework [Seite 193]
23.1 - What Is Step 16, Set Your Pricing Framework? [Seite 193]
23.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 193]
23.3 - Process Guide [Seite 194]
23.4 - General Exercises to Understand Concept [Seite 196]
23.5 - Worksheet [Seite 197]
24 - Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer [Seite 199]
24.1 - What Is Step 17, Estimate the Lifetime Value of an Acquired Customer? [Seite 199]
24.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 199]
24.3 - Process Guide [Seite 200]
24.4 - General Exercises to Understand Concept [Seite 201]
24.5 - Worksheet [Seite 202]
25 - Step 18 Map the Sales Process to Acquire a Customer [Seite 205]
25.1 - What Is Step 18, Map the Sales Process to Acquire a Customer? [Seite 205]
25.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 205]
25.3 - Process Guide [Seite 206]
25.4 - General Exercises to Understand Concept [Seite 209]
25.5 - Worksheets [Seite 210]
25.6 - Example [Seite 220]
26 - Step 19 Estimate the Cost of Customer Acquisition (COCA) [Seite 223]
26.1 - What Is Step 19, Estimate the Cost of Customer Acquisition (COCA)? [Seite 223]
26.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 223]
26.3 - Process Guide [Seite 224]
26.4 - General Exercises to Understand Concept [Seite 226]
26.5 - Worksheets [Seite 227]
27 - Step 20 Identify Key Assumptions [Seite 233]
27.1 - What Is Step 20, Identify Key Assumptions? [Seite 233]
27.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 233]
27.3 - Process Guide [Seite 234]
27.4 - General Exercises to Understand Concept [Seite 236]
27.5 - Worksheet [Seite 237]
28 - Step 21 Test Key Assumptions [Seite 239]
28.1 - What Is Step 21, Test Key Assumptions? [Seite 239]
28.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 239]
28.3 - Process Guide [Seite 240]
28.4 - General Exercise to Understand Concept [Seite 242]
28.5 - Worksheet [Seite 243]
29 - Step 22 Define the Minimum Viable Business Product (MVBP) [Seite 245]
29.1 - What Is Step 22, Define the Minimum Viable Business Product (MVBP)? [Seite 245]
29.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 245]
29.3 - Process Guide [Seite 246]
29.4 - General Exercise to Understand Concept [Seite 247]
29.5 - Worksheet [Seite 248]
30 - Step 23 Show That "The Dogs Will Eat the Dog Food" [Seite 249]
30.1 - What Is Step 23, Show That "The Dogs Will Eat the Dog Food"? [Seite 249]
30.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 249]
30.3 - Process Guide [Seite 250]
30.4 - General Exercise to Understand Concept [Seite 252]
30.5 - Worksheet [Seite 253]
31 - Step 24 Develop a Product Plan [Seite 255]
31.1 - What Is Step 24, Develop a Product Plan? [Seite 255]
31.2 - Why Do We Do This Step, and Why Do We Do It Now? [Seite 255]
31.3 - Process Guide [Seite 256]
31.4 - General Exercises to Understand Concept [Seite 258]
31.5 - Worksheets [Seite 259]
32 - Beyond the 24 Steps [Seite 265]
32.1 - What Is Missing in the 24 Steps? [Seite 265]
32.1.1 - Team and Culture [Seite 265]
32.1.2 - Financials [Seite 266]
32.1.3 - Other Functions [Seite 266]
32.1.4 - Conclusion [Seite 267]
32.2 - Worksheet [Seite 267]
33 - Exercise Answers [Seite 269]
34 - Index [Seite 277]
35 - EULA [Seite 288]

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