Curating Italian Fashion

List of Figures
Preface
Acknowledgements

Introduction
a. Situating Italian fashion curation
b. Defining terminology
c. Structuring the book

Chapter 1: Constructing Italian fashion heritage
1.1 Renaissance as Italianness
1.2 The strategic use of the past
1.3 Fashion, heritage and artification
1.4 Fashion as Renaissance legacy

Chapter 2: Industry and corporate heritage in Italy
2.1 Corporate heritage: an Italian perspective
2.2 Investing in corporate heritage
2.3 Corporate cultural policies
2.3.1 Patronage
2.3.2 Sponsorship
2.3.3 Partnership
2.3.4 Investment
2.4 Industry and scholarship

Chapter 3: Corporate heritage and institutions
3.1 Corporate foundations
3.2 Collecting corporate heritage
3.2.1 Corporate archives
3.2.2 Corporate collections
3.3 Corporate museums
3.4 Exhibiting corporate heritage
3.5 Researching corporate heritage
3.6 Interpreting corporate heritage

Chapter 4: A history of fashion curation in Italy
4.1 The beginnings (1900s-1940s)
4.2 The study of historical textiles and fashion (1950s-1970s)
4.2.1 CIAC, the International Centre of the Arts and Costume
4.2.2 Textiles and fashion at CIAC
4.2.3 CIAC in the 1960s
4.2.4 Fashion studies in Milan in the 1970s
4.3 Moving towards contemporary fashion (1980s-1990s)
4.3.1 CISST, the Italian Centre for the Study of the History of Textiles
4.3.2 The 1981 exhibition at the Museo Poldi Pezzoli in Milan
4.3.3 The 1985 retrospective on Salvatore Ferragamo
4.3.4 The 1990 conference on ready-to-wear history
4.3.5 The relaunch of Florence as a fashion capital
4.3.6 The 1996 Biennale di Firenze
4.4 The lead of corporate institutions (2000s-2010s)
4.4.1 The Fondazione Pitti Immagine Discovery
4.4.2 Exhibitions as promotional tools
4.4.3 The increasing importance of fashion heritage
4.4.4 Online archives
4.4.5 Recent developments

Chapter 5: Industry and curation: a critical commentary
5.1 Companies as sponsors
5.2 Companies as cultural producers
5.3 Curating corporate heritage
5.4 Managing corporate and civic needs

Concluding remarks

Notes
Reference list
Index