Foreword by Michael DiTullo
Introduction
Ch. 1 - Survive The Commencement Paradox: You are the first customer for your own idea.
Ch. 2 - Identify Unconditional Support: You're going to need it.
Ch. 3 - Build a Community from Day One: Every business needs one.
Ch. 4 - Naysayers Will Nay: What will you say?
Ch. 5 - Absolutely Love Change: It's the only constant in this adventure we call life.
Ch. 6 - Distribute Your Ignorance: Spread it around to great effect.
Ch. 7 - Incremental Risk Mitigation: One step at a time.
Ch. 8 - Early Amplified Presence: Look good, look real.
Ch. 9 - Respectful Opportunism: Everybody wins.
Ch. 10 - Monetize or Dawdle: Let's make some money.
Ch. 11 - Beyond Comfort Zone Momentum: Time for a big swing.
Ch. 12 - Whatever it Takes: Wherever it takes you.
Ch. 13 - Making it Happen, Every Day: Just keep swimming.
Conclusion
