1. Introduction
2. The Role of Video
Ongoing Engagement
What's the endgame?
3. Best Practice for your videos
4. Types of videos to make
High quality briefs
Types of videos to create
School videos to make
Mistakes to avoid
5. Share the Love
6. Repurposing your videos
7. Being Social - Best Practice
Which aspect is best?
Adding captions
Going Viral
Video SEO
8. Measure Engagement
9. Case Studies
Edward Zia
Kym Heffernan
Deanne O'Shea
Beth Powell
Viewspotter
10. Next Steps
Acknowledgements