Emotional Capital for the Triple Win

Name: Emotional Capital for the Triple Win | 50 innovative ways to lead the consumption revolution
Brand: Practical Inspiration Publishing
Price: 9.49 EUR
Availability: OnlineOnly

50 innovative ways to lead the consumption revolution

Elena V. Amber(Autor*in)

Practical Inspiration Publishing

Erschienen am 23. Juni 2025

238 Seiten

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978-1-78860-703-2 (ISBN)

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Part 1: Emotional capital for the triple win
- 1. What is this book about?
- 2. Consumption revolution: a call for change
- 3. Intersection of sustainable consumption and impulsive buying behavior
- 4. Triple win: sustainable consumption strategy
- 5. Creating conditions where others can thrive
- 6. Emotional Capital for the Triple-Win framework
Part 2: 50 innovative ways to lead the consumption revolution
- 7. Create sustainable awareness
  - 1. Create impulsive buying awareness
  - 2. Educate about the consequences of impulsive buying
  - 3. Educate about emotional reasons for overconsumption
  - 4. Educate about the value of well-being over welfare
  - 5. Embrace personal values and the true meaning of self-care
  - 6. Promote health benefits related to sustainable consumption
  - 7. Leverage diverse personal values for sustainable consumption
  - 8. Embrace individual actions and help to make informed choices
  - 9. Don't be trapped by cultural polarization of individualism and collectivism
  - 10. Create better stories for the collective compass
- 8. Foster triple-win mindset
  - 11. Stand with people: share ultimate responsibility
  - 12. Employ values of impact and activism
  - 13. Deal with uncertainty with straightforwardness
  - 14. Understand sustainable degrowth
  - 15. Support sufficiency
  - 16. Promote voluntary simplicity
  - 17. Showcase anti-consumption effects
  - 18. Promote minimalism
  - 19. Actively support zero-waste movement
  - 20. Promote sharing economy
- 9. Create impact, becoming a positive force for people and the planet
  - 21. Base on those customers who care about sustainable consumption and social stability
  - 22. Be aware of lifestyle, the unique way values and beliefs are behaviorally expressed
  - 23. Support local communities
  - 24. Build knowledge communities
  - 25. Cultivate a "being more human" approach
  - 26. Mind social consciousness phenomenon
  - 27. Understand the influencing direction of social networks
  - 28. Invite key opinion leaders, not merely influencers
  - 29. Promote pro-social behavior
  - 30. Promote pro-environmental behavior
- 10. Empower by transferring knowledge, skills, and practices
  - 31. Warn about the role of the survival mode in overconsumption
  - 32. Educate about "green consumerism"
  - 33. Help to build long-term emotional regulation
  - 34. Link sustainable consumption with positive emotions
  - 35. Foster mindfulness
  - 36. Suggest taking a pause
  - 37. Take an active part in finance planning and education
  - 38. Enhance consumers' sustainable consumption attitudes
  - 39. Embrace customers with pro-environmental self-identity
  - 40. Promote consumer self-efficacy
- 11. Advocate for a triple win (and help others)
  - 41. Mind consumer engagement paradox
  - 42. Evolve business strategy for a triple win: for people, the planet, and prosperity for all
  - 43. Provide customers with trustworthy information
  - 44. Embrace the role of marketing communication in promoting sustainable consumption
  - 45. Use a post-growth marketing mix
  - 46. Don't use patronizing messaging, but suggest practices and direct benefits
  - 47. Don't build on vulnerabilities
  - 48. Blacklist sales based on stress, fear, or negative emotions
  - 49. Promote sales but don't stimulate impulsive buying related to material purchases
  - 50. Innovate as a crazy and search for new opportunities
- 12. Custodians of existence and stewards of life equilibrium

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