The Trophy Kids Grow Up

The first wave of the Millennial Generation--born between 1980and 2001--is entering the work force, and employers are facingsome of the biggest management challenges they've everencountered. They are trying to integrate the most demanding andmost coddled generation in history into a workplace shaped by thedriven baby-boom generation. Like them or not, the millennials areAmerica future work force. They are actually a larger group thanthe boomers--92 million vs. 78 million.
The millennials are truly trophy kids, the pride and joy oftheir parents who remain closely connected even as their childrenhead off to college and enter the work force. Millennials are acomplex generation, with some conflicting characteristics. Althoughthey're hard working and achievement oriented, mostmillennials don't excel at leadership and independent problemsolving. They want the freedom and flexibility of a virtual office,but they also want rules and responsibilities to be spelled outexplicitly. "It's all about me," might seem to bethe mantra of this demanding bunch of young people, yet they alsotend to be very civic-minded and philanthropic.
This book will let readers meet the millennials and learn howthis remarkable generation promises to stir up the workplace andperhaps the world. It provides a rich portrait of the millennials,told through the eyes of millennials themselves and from theperspectives of their parents, educators, psychologists,recruiters, and corporate managers. Clearly, the millennialsrepresent a new breed of student, worker, and global citizen, andthis book explores in depth their most salient attributes,particularly as they are playing out in the workplace. It alsodescribes how companies are changing tactics to recruit millennialsin the Internet age and looks at some of this generation'sdream jobs.