Retail Marketing
1. Auflage
Erschienen am 13. Mai 2013
256 Seiten
978-1-136-30504-7 (ISBN)
Beschreibung
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Weitere Details
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Dateigröße
6,02 MB
ISBN-13
978-1-136-30504-7 (9781136305047)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Personen
Gary Akehurst is Professor of Marketing at the University of Portsmouth. Previously he was Professor of Marketing Management and Head of the Business Research Centre at Southampton Business School and Senior Consultant with Touche Ross Management Consultants. He has published widely in the areas of marketing, retailing, and tourism planning and development. He is Editor of The Service Industries Journal. Nicholas Alexander is Senior Lecturer in Retailing in the School of Commerce and International Business Studies, Faculty of Business and Management, University of Ulster. He was previously Lecturer in Retail Management at the University of Surrey and Coca Cola Lecturer in Retailing at the University of Edinburgh. His primary research interest is the internationalisation of retailing. He is Associate Editor of The Service Industries Journal.
Inhalt
Introduction, 1. The Status of Marketing in the UK Service Industries, 2. Problems Confronting UK Retailing Organisations, 3. An Empirical Overview of Marketing by Retailing Organisations, 4. The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon, 5. The Impact of New Technology on Services Marketing, 6. Customer Service in Retailing, 7. Retail Location at the Micro-Scale: Inventory and Prospect, 8. The Retail Park: Customer Usage and Perceptions of a Retailing Innovation, 9. Tenant Mix, Tenant Placement and Shopper Behaviour in a Planned Shopping Centre, 10. Elements of a Franchise: The Experiences of Established Firms, 11. Retail Buying in the United Kingdom, 12. A Comparison between Dutch and Gennan Retail Price Setting, 13. Shopping Motives, 14. Shopping Motives Constructionist Perspective, Further Reading, Notes on Contributors
