Corporate Entrepreneurship and Innovation in Tourism and Hospitality

Introduction

Chapter 1

Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chain

Helder Brito-Carrasqueira and Luis Nobre-Pereira

Chapter 2

Seaside Hotels: Corporate entrepreneurship and innovation strategies in Spain, Germany and Asia

Teresa Aguiar-Quintana and Sabine Haller

Chapter 3

More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: A case study of a family-run hospitality business

Christoph Pachucki and Ursula Scholl-Grissemann

Chapter 4

Entrepreneurial innovation in Binter Airline company based on growth: New routes in Europe and Africa after COVID-19

Juan Carlos Martin, Concepcion Roman and Teresa Aguiar-Quintana

Chapter 5

Innovation strategies and corporate entrepreneurship in Northern Europe: Scandic Hotels, a case study of the pandemic effect in the Swedish revenue management

Staffan Heden

Chapter 6

Alfa Aldea: Astrotourism innovation in Chile

Carlos Fernandez and Carmelo Leon-Gonzalez

Chapter 7

Exploring new market opportunities through entrepreneurial innovation at "El Grifo" Winery in The Canary Islands, Spain

Teresa Aguiar-Quintana, Jose Luis Ballesteros-Rodriguez and Carmen Dominguez-Falcon

Chapter 8

Hospitality recovery through corporate entrepreneurship based on growth: The case of Cordial Hotels in Europe

Francisca Rosa Alamo-Vera, Teresa Aguiar-Quintana, Francisco J. Gutierrez-Perez and Yazmina Araujo-Cabrera

Chapter 9

Corporate entrepreneurship within a sustainable business model: The Cayuga Collection Ecolodges in Costa Rica, Nicaragua and Panama

Eugenio Diaz-Farina, Ivelina Mirkova and Noemi Padron-Fumero

Chapter 10

The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of Europe

Jose Sanabria-Diaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana Isabel Lemes-Hernandez

Chapter 11

Digital services strategy based on market expansion and management software in Spain: The case of Bamen Corporation

Alfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-Dominguez

Chapter 12

Myths, legends and stories: A South African approach to tourism branding and destination development

Cine Van Zyl and M.A. de Beer

Chapter 13

Entrepreneurial strategies and innovation in hospitality business: Cases from Australia and Indonesia

Hera Oktadiana, Tingzhen Chen and Joko Haryono

Chapter 14

Corporate entrepreneurship actions toward a more sustainable tourism mobility. The case of the Ferrovie dello Stato Italiane

Mario Tartaglia, Francesca Pagliara and Juan Carlos Martin

Chapter 15

The growth of a family-run restaurant in Madrid through innovation and corporate entrepreneurship since 1934

Jesus de Madariaga and Teresa Aguiar-Quintana

Chapter 16

Corporate entrepreneurship in Central America Tourism Agency (CATA) based on the promotion of multi-destinations in Belice, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Dominican Republic

Eduardo Parra-Lopez, Almudena Barrientos-Baez, Leydy Cevallos-Barbera and Diego Guzman-Vera

Chapter 17

Viajes Insular, the internationalisation and entrepreneurial innovation of travel agencies in Spain

Silvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernandez and Jose Sanabria-Diaz

Chapter 18

The innovation of Zuana Beach resort and the private investment with the implementation of international sustainability standards in Santa Marta Beach in Colombia

Maria Luisa Galan-Otero and Deiwi Jesus Zurbaran-Arias

Chapter 19

HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotels

Francisco J. Gutierrez-Perez, Francisca Rosa Alamo-Vera and Teresa Aguiar-Quintana

Chapter 20

Innovation applied to online travel agencies: The case of Different Travel in Huesca, Spain

Silvia Abella-Garces, M. Jose Barles-Arizon, Nuria Domeque-Claver, Melania Mur-Sangra, Ana Monclus-Salamero and Ana Katarina Pessoa-de-Oliveira

Chapter 21

Corporate entrepreneurship within a DMO: The case of Visit Greenland

Elizabeth Cooper

Chapter 22

Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Gran Canaria Tourism board

M. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M. Garcia-Cabrera and M. Gracia Garcia-Soto

Chapter 23

Innovation in the international educational experience for the hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and Spain

Carlos Diez-de-la-Lastra, Jon Loiti-Perez-de-Labeaga and Raul Castro-Lopez, Lidia Esther Hernandez-Lopez and Juan Manuel Benitez del Rosario

Chapter 24

The innovation and internationalisation of ACCOR company: Main strategies in hospitality corporate entrepreneurship

Christina Tschech and Philippe Froute

Chapter 25

Barcelo Hotel Group, the introduction of a Spanish company in USA, Asia, Africa, Europe and Central and South America through horizontal and vertical growth strategies

Marta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and Francisca Rosa Alamo-Vera