Part I: Heritage and archiving.- Chapter 1. Following the Trace in Fashion: from Zhivago Look to Slavic Core.- Chapter 2. From rituals to runways: theorizing the folkloric turn in contemporary fashion through Simone Rocha's 'Lughnasadh'.- Chapter 3. Harris Tweed Hebrides; producing, promoting, and protecting Harris Tweed® in the 21st century.- Chapter 4. Contemporary Archives for the Memory and Legacy of Brands Shaping "Colombian Luxury": A Review of MH's Digital Archive.- Chapter 5. Leveraging Heritage Argumentation Strategies in Luxury Fashion Brands' Storytelling.- Chapter 6. Communicating sacred meanings through perfumes: from the Bible to current times.- Chapter 7. Fashioning Uniforms for Luxury Hospitality in the Digital Age: The Case of Italian Family Firm Maurel.- Chapter 8. Posting Patterns in Paris: A Fashion Library Instagram Case Study.- Part II: Communication strategy.- Chapter 9. The Co-Branding Phenomenon in Fashion Brands: An Approach to the Perception of Spanish Consumers.- Chapter 10. Exploring Video Podcasting in Fashion Branding: A Comparative Study of Chanel and Nude Project.- Chapter 11. Blockcore: Football, Fashion, and Nostalgia in Generation Z.- Chapter 12. Black Identities: A Historical and Current Review of Representation in the Fashion Industry.- Chapter 13. "Fashion Palimpsests: Fashion shows and fashion communication, between entertainment and market, between real and digital".- Part III: Digital Fashion, artificial intelligence and emerging technologies.- Chapter 14. Usability Challenges in Sentiment Analysis Tools: A Dual Approach for the Fashion Industry.- Chapter 15. Independent Games and Fashion: A New Frontier in Digital Aesthetics and Narratives.- Chapter 16. Towards Synthetic Imaginaries. Augmenting Fashion Product, Communication and Retail Design with GAI.- Chapter 17. Adapting to AI in Fashion Skills Needed, Trends and Industry Perspectives.- Chapter 18. Communicating Virtual Fashion - a case study of the virtual collection 'Neo-Ex'.- Part IV: Sustainability, social and political issues.- Chapter 19. Fashion System: The Need for Transparency in Sustainability Communication on Brands Website.- Chapter 20. Classic Brands and Global Culture: A Symbolic Shift Towards Sustainability Inspired by Barthes.- Chapter 21. John Fetterman, The Carhartt Candidate: Clothing, Class and Authenticity in U.S. Political Coverage.- Chapter 22. Digital Fashion Values: AI Social Listening of Sociopolitical Consciousness.- Part V: Research Notes.- Chapter 23. Fashion and Product Literacy: the case of Blockchain Technology and Digital Product Passport as a Communication Tool.- Chapter 24. Creating Coolness, Embracing Performativity: Hip Hop and Fashion in Kerala.- Chapter 25. The Perception of Russian Brands with "Luxury Underwear" by Women Aged 18-35.- Chapter 26. Visibility and Vulnerability: Authenticity and Commercialization in Digital Fashion Media.- Chapter 27. Digital Fashion Art Direction in Italy: Shaping Sustainable Practices and Mindsets.- Chapter 28. Glamour on the Slopes: Women's Skiwear in Italian Magazines of the Interwar Years.- Chapter 29. Fashion in Folk.- Chapter 30. Metaverse Fashion Week: New Platforms, Same Fashion System?.- Chapter 31. Digital Writings of Fashion Cultures: New Formats of Publication of Creative Know-How in the Mediterranean Basin.- Chapter 32. A Digitized Sustainable Preservation Framework for Traditional Garment-Making Techniques: A Case Study of Hong Kong Cheongsam.
