Venture Onward

The beauty of nostalgia: 1924US aka Christian Watson revives modern brands with analog craftsmanship.

Venture Onward takes us into the world of Watson's creative studio, 1924US. Favoring historical devices and revisiting old styles, the graphic designer, photographer, and illustrator applies his vision to anything from brand and retail design to tattooing and typography. As Watson's work evolved, it has come to epitomize this new-old aesthetic beyond the digital. The book is an inspiration to slow down and enjoy that which lasts a lifetime.