The inventor of lateral thinking and bestselling author of Serious Creativity shows the need to move beyond old competitive strategies into the new emerging game of 'Sur/petition' Drawing on his huge experience with companies around the world, Edward de Bono sets out to show that the rules of business have now changed. Businessmen and companies must now go beyond competition - to 'Sur/petition' - if they are to stay ahead of the game. Since its first publication, this book has become required reading for many in business. Competition, with its focus on what others are doing, is only the baseline for survival. 'Sur/petition' focuses on value creation ('valufacture'), going beyond traditional strategic competition to exploit the vast potential of 'integrated values' that surround the purchase and use of products and services. In the complex world of today, making the best mousetrap or motor car is no longer enough.
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Höhe: 197 mm
Breite: 130 mm
Dicke: 17 mm
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ISBN-13
978-1-86197-547-8 (9781861975478)
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Schweitzer Klassifikation
Edward de Bono is the leading international authority in conceptual and creative thinking and in the teaching of thinking as a skill. He designed and runs the CoRT Thinking Programme, which is internationally the most widely used method for the teaching of thinking in schools. He has held appointments at the universities of Oxford, Cambridge, London and Harvard, and Venice, and his instruction has been sought by governments and corporations all around the world. He has written 46 books, is published in 28 languages, and has made two TV series. He owns and lives on an island in Venice where he runs international seminars. Click here to go to Edward de Bono's Management website.
