Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies of value" by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and sevices exist, are decided upon, and are purchased.
Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies of value" by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and sevices exist, are decided upon, and are purchased.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Produkt-Hinweis
Klebebindung
Broschur/Paperback
Maße
Höhe: 216 mm
Breite: 135 mm
Dicke: 15 mm
ISBN-13
978-0-00-255142-7 (9780002551427)
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Schweitzer Klassifikation