The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on journalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry.
Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's journals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing Plc
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 240 mm
Breite: 161 mm
Dicke: 22 mm
Gewicht
ISBN-13
978-0-313-26378-1 (9780313263781)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
MARY ELLEN ZUCKERMAN is Associate Professor at Jones School of Business, State University of New York at Geneseo. She is co-author of The Magazine in America (1991) and has numerous articles to her credit in Journalism History, Business History Review, and other periodicals.
Introduction Women's Magazines: The 18th Century through the Civil War Women's Magazines Generally, 1865-1960 Portrayal of Women in the Media Studies of Content in Women's Magazines Individuals Working for Women's Magazines Advertising and Ad Agencies Surveys, Marketing Research Reports, and Promotional Materials The Business of Women's Magazines Critiques of Women's Magazines Selected Archives, Special Sources, and Manuscript Collections Individual Women's Magazine Titles Author Index Subject Index