SalonOvations' Picture This--Your Image in Print

Creating and promoting the kind of image you want through the medium of photography is essential if you want to compete on a high professional level. This unique reference gives you the how-to instruction of the basic equipment that will enable you to use photography as a principle marketing tool. Features: -Every vital aspect of a successful salon photo shoot, including 4-color advertising and promotional pieces. -How to decide on the right image to convey, refine the chosen image, develop the photographic team, handle legal issues, and conduct the shoot in a manner that saves you time and money while it fulfills your promotional needs -Cost-saving ideas and fee information to facilitate budget planning