Designed to help students practice what faculty teach this text provides an analysis of strategic management in a highly readable format. Its concepts are liberally illustrated with examples from real organizations. The text portion (11 chapters) comprises the first third of the book and 38 cases comprise the other two thirds. Cases include some of the largest, best-known business organizations in the world as well as small, developing businesses; from those of large, multi-divisional enterprises to smaller, single-business firms. Features include: a series of video segments edited from CNN business programmes integrated into the text; strategic insight boxes throughout the text portion of the book show successful and unsuccessful application of text concepts by real companies; and an extensive Instructor's Manual with teaching notes to accompany cases, plus test items and transparencies.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 254 mm
Breite: 200 mm
Gewicht
ISBN-13
978-0-205-13710-7 (9780205137107)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Autor*in
James Madison University, USA
University of Texas at Tyler, USA
Introduction to strategic management; environmental opportunities and threats; organizational direction - mission and goals; corporate-level strategies; business unit strategies; functional strategies; strategy implementation - organizational structure, leadership, power and organizational culture; strategic control; strategic management and the world marketplace.
