Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Cases" (0-13-234014-3), and "Strategic Management: Concepts" (0-13-439340-6).
Auflage
International 3 Revised ed of
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 253 mm
Breite: 200 mm
Gewicht
ISBN-13
978-0-13-228719-7 (9780132287197)
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Schweitzer Klassifikation
Autor*in
University of Texas, Tyler, USA
North Carolina Central University
The concepts and techniques of strategic management; cases in strategic management; strategic management of goods producers; 10 cases; strategic management of producers of services; 12 cases; strategic management and the world marketplace; 7 cases; strategic management of small businesses; 7 cases; strategic management of nonprofit organizations; 3 cases; social responsibility and business ethics; 2 cases.
