Strategic management and business marketing, Daryle McKee and Arch Woodside; organizational buying in the quality revolution, Elizabeth Wilson; segmenting industrial markets, Yoram Wind and Robert J. Thomas; effective product decision-making in the industrial environment, George J. Avlonitis and Athanassios G. Kouremenos; pricing, Arch Woodside; business to business selling and sales force management, Wesley J. Johnston and James S. Boles; industrial advertising decisions, J. David Lichtenthal and Robert H. Ducoffe; industrial publicity, Jerome D. Williams and Jsrinath Gopalakrishna; marketing strategies and manufacturer-distributor relationships, Roger J. Calantone and Jule Gassenheimer.
