This book is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. Each chapter is self-contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.
Rezensionen / Stimmen
'This text is a very good text for students wishing to understand the complex area of international business notably because all the major disciplines are discussed and explained in an easily accessible style. A major strength of this book is that it tries to integrate the disciplines through the provision and usage of realistic and up-to-date international examples/case studies which are easy for students to identify with and relate to.' - Dawn Bolton, University of Central England 'Clear and easy to read, Woods will be useful for undergraduates specializing in International Business and for those who require an overall view of the subject area.' - Dr David Williams, Southampton Business School, Southampton Institute
Auflage
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 24.6 cm
Breite: 18.9 cm
ISBN-13
978-0-333-75979-0 (9780333759790)
DOI
Schweitzer Klassifikation
MARGARET WOODS is Senior Lecturer at Nottingham Business School, Nottingham Trent University. She has also worked in Europe and is a member of the MODEM II Research Group looking into the dynamics of international competition in Europe.
