CONTENTS
Acknowledgments vii
Foreword by Don Yaeger ix
Introduction: How a Podcast Can Be Your Trojan Horse of Selling 1
Chapter 1: Overcome Your Biggest Obstacles to Success 13
Chapter 2: Take Your Vitals 23
Chapter 3: System Overview--Your Recipe for Success 35
Chapter 4: Grow Your Revenue 43
Chapter 5: Expand Your Platform 53
Chapter 6: Build Your Nation of True Fans 61
Chapter 7: Your Avatar, Dream 50, and My $2 Million Mistake 69
Chapter 8: Stage 1: Strategic Planning and Production Kickoff 77
Chapter 9: Stage 2: Guest Experience and Website Groundwork 89
Chapter 10: Stage 3: Audio Intros, Outros, and Design 111
Chapter 11: Stage 4: Social Media, Recording Software, and First Round of Guest Interviews 127
Chapter 12: Stage 5: Final Website Content and Show Notes 143
Chapter 13: Stage 6: Equipment, Software, and Editing Your Interviews 155
Chapter 14: Stage 7: Launch Strategy: How to Reach the Top of iTunes 167
Chapter 15: How to Be an Excellent Host 175
Chapter 16: How to Attract Sponsorships 181
Chapter 17: Getting It All Done: Recruit Rock Star Unpaid Interns 191
Epilogue: Don't Quit--Win the Oscar Instead 201
Appendix: Success Stories from Business Owners 209
Notes 247
Index 249
