Preface
Introduction: There Is No Magic Formula
Part 1: How to Get in the Room
Chapter 1: So, You Want to Shoot for Brands and Editorial?
Chapter 2: It’s All About Presentation
Chapter 3: Marketing: It’s Not You, It’s Them
Chapter 4: Who’s in the Room?
Chapter 5: Cash Is King
Intermission
Part 2: Now You’re in the Room
Chapter 6: Unpacking the Estimate Process
Chapter 7: Does This Look Normal to You? Contracts and Licensing
Chapter 8: Getting the Shot: All Things Photo Production
Chapter 9: The Blacklist. It’s Real.
Chapter 10: Adapting to Industry Changes
Conclusion: You’re in… Now What?
Appendix A: Alternative Careers for Photographers
Appendix B: Dictionary of Key Terms
Notes
Acknowledgments
About Karen
