The Busines gives a lively and contemporary overview of industry and commerce in society. It is designed for 16-19 year old students and is suitable for a wide range of courses including A level Business Studies and Advanced Business GNVQ. The book is written in a clear and accessible style and filled with relevant illustrations, photographs and activities. Every key business function is covered - marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success. The case studies, drawn from a range of businesses, are particularly relevant to students taking GNVQ as well as offering a wealth of information about business practice.
The Busines gives a lively and contemporary overview of industry and commerce in society. It is designed for 16-19 year old students and is suitable for a wide range of courses including A level Business Studies and Advanced Business GNVQ. The book is written in a clear and accessible style and filled with relevant illustrations, photographs and activities. Every key business function is covered - marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success. The case studies, drawn from a range of businesses, are particularly relevant to students taking GNVQ as well as offering a wealth of information about business practice.
Rezensionen / Stimmen
I do recommend members who teach business studies to 14-19 year old students to take a look at this book. Within its chapters it includes many of the issues that affect or will affect students lives, such as the environment, technology and not least planning their personal finances so that they are responsible for their own futures. -- Focus on Business Education 20011101
I do recommend members who teach business studies to 14-19 year old students to take a look at this book. Within its chapters it includes many of the issues that affect or will affect students lives, such as the environment, technology and not least planning their personal finances so that they are responsible for their own futures. -- Focus on Business Education 20011101
Auflage
Sprache
Verlagsort
Verlagsgruppe
Hodder & Stoughton General Division
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
b&w photographs and line illustrations
Maße
Höhe: 269 mm
Breite: 200 mm
Dicke: 8 mm
Gewicht
ISBN-13
978-0-340-78911-7 (9780340789117)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Graham Willcocks is a senior writer in the Burton Morris Consultancy. He has co-authored over ten successful books on management. He is a fellow of the Chartered Institute of Personnel and Development and a Member of the Institute of Management.
Graham Willcocks is a senior writer in the Burton Morris Consultancy. He has co-authored over ten successful books on management. He is a fellow of the Chartered Institute of Personnel and Development and a Member of the Institute of Management.
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