For undergraduate and postgraduate students in management consulting and MBA courses with a consulting module.
Gain consulting insights into business decision making in today's environment
Business and Management Consulting, 6th Edition, by Wickham and Wilcock, was first published as Management Consulting over 20 years ago to guide students through the consultancy process. This new, renamed edition reflects the way in which the consulting world has changed over the past two decades. New digital technologies have made information more accessible and changed the way businesses operate in today's faster-paced, more volatile environment, so management consultants need to have a wider view of their client company.
Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting. This book continues to offer a practical guide to balancing theory and practice, while also giving tips and techniques to the more seasoned practitioner, so it is ideal for anyone who is undertaking a consulting project. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants.
Pearson, the world's learning company.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 244 mm
Breite: 188 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-1-292-25949-9 (9781292259499)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Louise Wickham has over 35 years of business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and the not-for-profit sector.
Jeremy Wilcock is Lecturer in International Marketing at the University of Hull. He has 27 years of industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He has lectured regularly in subjects including strategic management and business analysis at undergraduate and postgraduate level, and has supervised student consulting projects.
Part 1: Management consulting in context and how it adds value
1 The nature of management consulting and how it adds value
2 Consulting: the wider context and consulting process
3 Consulting across borders and cultures
Apollo Tech Solutions case study: Part One
Part 2: Project proposal and start-up
4 Selling the project
5 Defining the destination and developing a strategy
6 Evaluating client capabilities and business opportunities
Apollo Tech Solutions case study: Part Two
Part 3: Undertaking the project
7 How to work with clients and teams
8 Managing the client during the project
9 Creative approaches for developing solutions
10 Managing the project tasks
Apollo Tech Solutions case study: Part Three
Part 4: Delivering the product to the client and beyond
11 Communication skills and presenting your ideas
12 Post project and consulting as a career
Apollo Tech Solutions case study: Part Four
Appendix: Example of a consulting report
