This is the first book to offer practical advice on intranet management, based on the work of the author as an intranet consultant over the past fifteen years.
Key areas include:
managing intranets: opportunities and challenges
defining user requirements
making a business case
developing a content strategy
enhancing collaboration
managing technology
specifying and selecting software
using Microsoft SharePoint for intranets
operational planning
establishing the intranet team
managing intranet projects
evaluating risks
enhancing the user experience
marketing the intranet
measuring user satisfaction
creating the governance framework
writing an intranet strategy
intranets and information management.
An appendix offers guidelines for social media use.
Readership: Information professionals involved in the development of an intranet for their organization, managers with responsibility for internal communications, personal management, risk management, information management and information technology.
Rezensionen / Stimmen
"This is a truly superb book...Martin crams a treasure trove of information into 233 pages. His writing style is concise and easy to digest. I have never found another book that covers intranets in this practical style and so I thoroughly recommend it to intranet managers and their teams, to the senior execs who have the intranet within their purview, and to information management, knowledge management and content management practitioners who may have to deal with intranets, or advise clients on there development." - Jed Cawthorne, www.ecm-stuff.blogspot.com "Martin White has accomplished a great piece of work that will bring a lot of benefit to a lot of intranet managers." - Jane McConnell, www.netjmc.com "Highly recommended." - James Robertson "This is a truly superb book...Martin crams a treasure trove of information into 233 pages. His writing style is concise and easy to digest. I have never found another book that covers intranets in this practical style and so I thoroughly recommend it to intranet managers and their teams, to the senior execs who have the intranet within their purview, and to information management, knowledge management and content management practitioners who may have to deal with intranets, or advise clients on there development." -- Jed Cawthorne "Martin White has accomplished a great piece of work that will bring a lot of benefit to a lot of intranet managers." -- Jane McConnell "Highly recommended." -- James Robertson "This book appears to fill a clear gap in the professional literature and its accessible style will ensure that it appeals to a wide variety of practitioners in different sectors. I certainly felt after reading it that any manager or project leader tasked with implementing an intranet would find it extremely useful when starting their planning." -- SCONUL Focus "I recommend it highly" -- Information Research
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
Professional Practice & Development
Maße
Höhe: 234 mm
Breite: 156 mm
Dicke: 15 mm
Gewicht
ISBN-13
978-1-85604-734-0 (9781856047340)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Martin White BSc HonFCLIP FRSC FRSA is Managing Director of Intranet Focus Ltd (www.intranetfocus.com) which he founded in 1999. He has carried out over 100 intranet projects in the UK, Europe, North America and the Middle East, run workshops on intranet management and enterprise search management and keynoted at many conferences around the world. He has been a Visiting Professor in the Information School, University of Sheffield since 2002, serves on the e-Content Committee of the Royal Society of Chemistry and is Chairman of the UK e-Information Group of CILIP.
Foreword - James Robertson
PART 1: FOUNDATIONS
1. Managing intranets: opportunities and challenges
Life in a workflow world
The intranet opportunity
Life as an intranet manager
The challenges of intranet management
A framework for intranet management
Resource lists
Resources
2. Defining user requirements
Introduction
The solution is personalization!
Microsoft Product Description Cards
Personas
User interviews
Decision support
Focus groups
Seeing the complete picture
Resources
3. Making a business case
Introduction
All or something?
Defining business priorities
Risk management as a business case
Productivity as a business case
Business case sponsors
Aligning performance metrics and the business case
Getting to 'Yes'
Thinking ahead
Resources
4. Developing a content strategy
Introduction
Less is more
Focusing on tasks
Information use cases
Information stewardship
Content review and the role of content protocols
Records management
Metadata
Content review timelines
Content management training
Blogs and other social content
The social intranet
Language management
Making connections
External information
Extranets
Resources
5. Enhancing collaboration
Introduction
The value of collaboration
How well does your organization collaborate?
The role of the intranet
Monitoring impact and performance
Supporting user adoption
Resources
PART 2: TECHNOLOGY 6. Managing technology
Introduction
Web content management
Personalization and customization
Intranet and enterprise search
External hosting of an intranet CMS
Cloud computing
Social media and collaboration applications
Mobile access to intranets
Bandwidth management
Enterprise architecture
Resources
7. Specifying and selecting software
Introduction
Intranet content management
Project planning for software procurement
Migration management
Writing the request for proposal
Search application selection
Resources
8. Using Microsoft SharePoint for intranets
Introduction
SharePoint good practice
SharePoint search implementation
Resources
PART 3: OPERATIONAL PLANNING9. Establishing the intranet team
Introduction
A question of title
The role of the intranet team
Skills for intranet management
Job descriptions for intranet managers
The wider intranet team
The role of the HR department
Resources
10. Managing intranet projects
Creating an operational plan for an intranet
Project management
Project life-cycle management
PRINCE2 project management
Defining the responsibility of the project manager
Project initiation document
Project completion
Resources
11. Evaluating risks
Introduction
Potential risks for intranet operations
Resource
12. Conforming to compliance requirements
Introduction
Records retention policy
Information security
Data privacy
Copyright
Resource
13. Enhancing the user experience
Introduction
Usability testing is essential
Time and time again
Accessibility
Resources
14. Marketing the intranet
Introduction
Intranet brand identity
Giving the intranet a name
Giving the intranet team visibility
Cups and mats and fancy hats
Nothing succeeds like success
Extranet marketing
Resources
15. Measuring user satisfaction
Introduction
Website logs
Search logs
Help desk query analysis
Employee climate surveys
User surveys
Pop-up surveys
Feedback forms
Attendance at meetings
Persona advocate interviews
Changes in the risk profile
Search for 'intranet'
Workplace penetration
Intranet associates
Intranet blog
E-mail
Benchmarking
Using an intranet consultant
Resources
PART 4: GOVERNANCE AND STRATEGY 16. Creating the governance framework
Introduction
Intranet ownership
Is democracy the answer?
Follow the money
Building governance around decisions
Reaching a decision
A core governance model
Towards an annual governance cycle
Career development for the intranet team
Resource
17. Developing an intranet strategy
Introduction
A structure for a strategy
Changing the way we work
The proactive intranet
Resource
18. From intranets to information management
Introduction
Information management and information governance
The implications for an intranet strategy
An information charter
A framework for an information management strategy
Appendix
Guidelines for social media use
