Experiential Design: Creating the New Visual Experience explores the evolving field of experiential design (XD) by exposing its roots, current techniques and workflows, and its potential for use in public installations, art shows, live events, theater, museum exhibits, infographics, commercial displays, and many other venues. With step-by-step tutorials and full-color case studies, celebrated creative director Jason White covers concept development and storyboarding for XD, pitching projects, XD pipelines and studio workflows, portfolio and career building in XD, and the ways in which motion design, video and many other creative disciplines can be incorporated into XD projects. A companion website features further exercises, video examples, live event documentation, course outlines, and much more.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 235 mm
Breite: 191 mm
ISBN-13
978-1-138-95625-4 (9781138956254)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Table of Contents
Foreword
by Stephen Price, Editor, STASH Media
Prologue
How I fell in love with Experiential Design
My studio
Chapter: Introduction
My story
Designing a new experience
Introduction to Experiential
Purpose of this book
Chapter: A Growing Industry
Definitions of Experiential
Related disciplines
A look at the Industry
Techniques
Projects
Disciplines
Elements
Phase 1
Chapter: Getting Involved
Incoming project decisions
Understanding a RFP
Questions to ask
Choices to make
Next steps
Chapter: Decisions
Understanding your audience
Listening to your client
Choosing the correct approach
Applying project psychology
Chapter: Pitching Experiential Work
Prototypes
Demos
References
Story
The importance of showing variety
Pitching techniques
"Industry Insider" - Bob Bonniol, Founder and Director, Mode Studio
Chapter: Storyboards and Style Frames
Purpose
Styles
Necessities
Work-flow
Chapter: Storytelling
The importance of a great story
A look at outlines
Methods
How to apply
Chapter: Concept Development
Design first philosophy
Overview of tools
Reference and research
Verification and vetting
"Industry Insider" - Anthony Vitagliano, Executive Creative Director, Digital Kitchen
Phase 2
Chapter: Project Pipeline
Introduction
Welcome to the pipeline
Chapter: Pre-Visualization
Importance of visualizing media on set
Chapter: Location, Location, Location
Importance of selection
Scouting for a project site
Variables to look out for
Chapter: Integrating Technology
Choosing technology
R&D process
Working in tandem
Building media systems
Workflow
"Industry Insider" - Adam Berg, Senior Software Engineer, Leviathan
Phase 3
Chapter: Live-Action Chapter: Studio Production
Chapter: Content Chapter: Post Production
"Industry Insider" - Daniel Meyers, Creative Director, Second Story
Phase 4
Chapter: The Live Event
Varieties
Chapter: Stage Production
"Industry Insider" - George Hedon, Founder and Director, Pause Digital Festival
Phase 5
Chapter: Documentation and Output
Understanding documentation
Process
Production value
Outreach
Chapter: The Viral Market
Client engagement
The meta concept
Social media
"Industry Insider" - Nick Campbell, Founder, Grayscale Gorilla
Professional Development
Chapter: Your Portfolio
What we look for
Chapter: How to Break into the Business
Interviewing
Chapter: Words of Wisdom
"Industry Insider" - Kim Alpert, Founder and Director, Make Amazing
The Future
Chapter: The Experiential Future
