I. INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY.
1. Basic Concepts of Strategic Management.
2. Corporate Governance and Social Responsibility.
II. SCANNING THE ENVIRONMENT.
3. Environmental Scanning and Industry Analysis.
4. Internal Scanning: Organizational Analysis.
III. STRATEGY FORMULATION.
5. Strategy Formulation: Situation Analysis and Business Strategy.
6. Strategy Formulation: Corporate Strategy.
7. Strategy Formulation: Functional Strategy and Strategic Choice.
IV. STRATEGY IMPLEMENTATION AND CONTROL.
8. Strategy Implementation: Organizing for Action.
9. Strategy Implementation: Staffing and Directing.
10. Evaluation and Control.
V. OTHER STRATEGIC ISSUES.
11. Strategic Issues in Managing Technology and Innovation.
12. Strategic Issues in Entrepreneurial Ventures and Small Businesses.
13. Strategic Issues in Not-for-Profit Organizations.
VI. INTRODUCTION TO CASE ANALYSIS.
14. Suggestions for Case Analysis.
VII. CASES IN STRATEGIC MANAGEMENT.
Section A. Corporate Governance: Questions of Executive Leadership.
The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility. The Wallace Group.
Section B. Environmental Issues: Questions of Social Responsibility and Ethics.
The Audit. Brookstone Hospice: Heel or Heroine?
Section C. Issues in Strategic Management.
FOOD: Arm & Hammer (1998): Poised for Growth? Tasty Baking Company (1998).
COMPUTER/INTERNET/SOFTWARE: Microsoft Corporation (1998): Growth versus Antitrust. Apple Computer, Inc. (1997): The Second Time Around. Cisco Systems, Inc. (1998). Sun Microsystems, Inc. (1998).
ENTERTAINMENT/TRAVEL: Circus Circus Enterprise, Inc. (1998). The Walt Disney Company (1996): Capital Cities/ABC Merger (Revised). Carnival Corporation (1998). American Council for International Studies (ACIS): Striving to Stay Small.
RECREATION EQUIPMENT: Harley-Davidson, Inc. (1998): The 95th Anniversary. Reebok International, Ltd. (1998): Consumer Revolt.
MAJOR HOME APPLIANCES: The U.S. Major Home Appliance Industry (1996): Domestic versus Global Strategies. Maytag Corporation (1996): Back to Basics. Whirlpool's Quest for Global Leadership. Whirlpool: the First Venture into India.
MASS MERCHANDISING/DEPARTMENT STORES: Kmart Corporation (1998): Still Searching for a Successful Strategy. Wal-Mart Stores, Inc. (1998): Rapid Growth in the 1990s. Nordstrom (1998).
SPECIALTY RETAILERS: The Home Depot, Inc. (1998): Growing the Professional Market. Seven-Eleven Japan: Managing a Network Organization. The Body Shop International PLC and Anita Roddick, OBE (1998).
SMALL/MEDIUM ENTREPRENEURIAL VENTURES: Inner-City Paint Company (Revised). Vermont Teddy Bear, Inc. (1998): Challenges Facing a New CEO.
MANUFACTURING: Sunbeam and Albert J. Dunlap: Maximization of Shareholder Wealth...But At What Cost? Mikromashina of Moscow: Problems and Opportunities of Privatization. A Joint Venture in China: An Expatriate's Experience. Airbus Industrie: Coping with a Giant Competitor.
VIII. CASES IN INTERNATIONAL STRATEGY.
