This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Maße
Höhe: 248 mm
Breite: 203 mm
Gewicht
ISBN-13
978-0-201-56388-7 (9780201563887)
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Schweitzer Klassifikation
Introduction to strategic management and business policy; strategic decision makers - strategic managers and the strategic audit; social responsibility and ethics in strategic management; environmental scanning and industry analysis; internal scanning and analysis; strategy formulation - situation analysis and corporate strategy; strategy formulation business and functional strategy; strategy implementation - organizing for action; strategy implementation - staffing and directing; evaluation and control; strategic issues in multinational cooperations; strategic issues in managing technology and innovation; strategic issues in entrepreneurial ventures and small businesses; strategic issues in not-for-profit organizations; suggestions for case analysis.
