PART ONE Introduction to Strategic Management and Business Policy
Chapter 1 Basic Concepts in Strategic Management
Chapter 2 Corporate Governance
Chapter 3 Ethics and Social Responsibility in Strategic Management
PART TWO Scanning the Environment
Chapter 4 Environmental Scanning and Industry Analysis
Chapter 5 Internal Scanning: Organizational Analysis
PART THREE Strategy Formulation
Chapter 6 Strategy Formulation: Situation Analysis and Business Strategy
Chapter 7 Strategy Formulation: Corporate Strategy
Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice
PART FOUR Strategy Implementation and Control
Chapter 9 Strategy Implementation: Organizing for Action
Chapter 10 Strategy Implementation: Staffing and Directing
Chapter 11 Evaluation and Control
PART FIVE Other Strategic Issues
Chapter 12 Strategic Issues in Managing Technology and Innovation
Chapter 13 Strategic Issues in Entrepreneurial Ventures and Small Businesses
Chapter 14 Strategic Issues in Not-For-Profit Organizations
PART SIX Introduction to Case Analysis
Chapter 15 Suggestions for Case Analysis
PART SEVEN Cases in Strategic Management
Section A Corporate Governance, Social Responsibility, and Executive Leadership
Case 1 The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility
Case 2 The Wallace Group
Case 3 New! Boeing Fires Its CEO
Section B Ethics and Social Responsibility
Case 4 The Audit
Case 5 New! Everyone Does It
Section C International Issues in Strategic Management
Case 6 GlaxoSmithKline's Retaliation Against Cross-Border Sales of Prescription Drugs
Case 7 Starbucks' International Operations
Case 8 Turkcell: The Only Turk on Wall Street
Case 9 Guajilote Cooperativo Forestal: Honduras
Section D General Issues in Strategic Management
Industry One: Information Technology
Case 10 New! Apple Computer and Steve Jobs (2006): Pixar and Walt Disney Company
Case 11 New! McAfee 2005: Anti-virus and Anti-spyware
Industry Two: Internet Companies
Case 12 eBay Inc.
Case 13 Amazon.com: An E-Commerce Retailer
Case 14 New! Google: An Internet Search Service Company
Case 15 AOL Time Warner Inc. - A Bad Idea from the Start?
Industry Three: Recreation and Transportation
Case 16 New! Harley-Davidson, Inc., 2006
Case 17 JetBlue Airlines' Success Story
Case 18 New! Carnival Corporation plc (2006): 12 Distinct Brands Serving 7 Continents
Industry Four: Mass Merchandising
Case 19 New! Wal-Mart Stores, Inc.: Under Attack (2006)
Case 20 New! The Home Depot, Inc. (2006): Executive Leadership
Industry Five: Specialty Retailers
Case 21 Gap Inc.: A Specialty Apparel Retailer
Case 22 Tiffany & Co.: A Specialty Fine Jewelry Retailer
Industry Six: Entrepreneurial Ventures
Case 23 Oprah Winfrey - The Story of an Entrepreneur
Case 24 Inner-City Paint Corporation (Revised)
Industry Seven: Manufacturing
Case 25 New! Hasbro, Inc.
Case 26 New! The Haier Group: U.S. Expansion
Case 27 New! Invacare Corporation 2004
Case 28 The Carey Plant
Industry Eight: Beverage/Food
Case 29 New! Hershey Foods Company: Board of Directors and Stakeholders Conflict Over Sale
Case 30 Panera Bread Company: Rising Fortunes?
Case 31 New! Whole Foods Market (2005): Will There Be Enough Organic Food to Satisfy a Growing Demand?
Case 32 New! Church & Dwight Builds a Corporate Profile
Section D: Issues in Not-For-Profit Organizations
Case 33 A.W.A.R.E.: Always Wanted A Riding Experience
Section E: Mini-Cases
Case 34 New! Intel Corporation
Case 35 AirTran Holdings, Inc.
Case 36 Boise Cascade/Office Max
Case 37 New! Dell, Inc.
Case 38 New! Six Flags
Case 39 H. J. Heinz Company
Case 40 Lowe's Companies, Inc.
Case 41 Nike, Inc.
Case 42 Outback Steakhouse, Inc.
Case 43 New! Movie Gallery, Inc.
ADDITIONAL MINI-CASES AVAILABLE ON THE COMPANION WEB SITE AT WWW. PRENHALL.COM/WHEELEN
Web Case 1 Eli Lily & Company
Web Case 2 Tech Data Corporation
Web Case 3 Stryker Corporation
Web Case 4 Sykes Enterprises
Web Case 5 Pfizer, Inc.
Web Case 6 Williams-Sonoma
Web Case 7 Tyson Foods, Inc.
Web Case 8 Southwest Airlines Company
