This book enables consultants, project managers and decisionmakers to quickly familiarize themselves with the technology and programming techniques of mySAP CRM Interaction Center.
First, learn about the technical principles of IC WinClient, IC WebClient and IC Management, including a profound introduction into the architecture and framework. The book focuses on customizing and enhancing basic functions, master data and transaction integration, as well as communication channels and customer-specific alerts. Highly detailed examples, used throughout the book, can be easily emulated-to the benefit of your own projects.
Based on actual projects that extend across various industries, business processes and company sizes, concrete business scenarios illustrate the technical aspects of customizing. Valuable insights on mySAP CRM Interaction Center usage options are guaranteed to benefit you, even if you have already implemented.
Highlights include:
Architecture and Design: mySAP CRM Interaction Center, Components, Business Scenarios and Processes
Technical Principles: IC WinClient, IC WebClient, IC Management
Customizing and Enhancement Options: Action Box, Transaction Starter, Workspaces, Invisible Components, Business Partner Search, Information Sheet, Alerts, ERMS
Examples from Customer Projects: Support Help Desk, Consumer Care, Employee Interaction Center, Computer Telephony Integration (CTI), Sales Advisory Services, Third-Party Implementation
Reihe
Sprache
Verlagsort
Zielgruppe
Editions-Typ
Maße
Höhe: 24 cm
Breite: 16.8 cm
ISBN-13
978-1-59229-067-3 (9781592290673)
Schweitzer Klassifikation
Autor*in
Dr. Thorsten Wewers is a member of the board of directors at ecenta AG, a medium-sized SAP consulting firm with offices in Walldorf, Germany, and in Singapore and the Americas. As a consultant Thorsten has led multiple international projects in the SAP Interaction Center area.
Prior to co-founding ecenta AG in 2000, he worked for two years in Business Process Technology product management at SAP, where he was responsible for SAP Business Workflow applications in SAP CRM. In 1998, he received a doctorate from Prof. Dr. Dr. h. c. mult. Peter Mertens at the University of Erlangen-Nuremberg, Germany, for his thesis on Inter-Enterprise Workflow Management.
Dr. Tim Bolte has been working in the Interaction Center area at SAP since 1999. He is responsible for SAP Interaction Center product management.
Prior to joining SAP, Tim worked as a consultant from 1997 until 1999. During that time, he advised several companies in establishing and reorganizing their call centers with a focus on business processes and workforce management in call centers. Tim received his doctorate in 2002 from Prof. Dr. Gösta B. Ihde at the University of Mannheim, Germany, for his thesis on CRM and Call Centers.
Preface 9
1. Introduction 11
... 1.1 mySAP CRM and Interaction Centers ... 11
... 1.2 Structure ... 13
2. Concept and Evolution ... 15
... 2.1 History of Current Applications in mySAP CRM Interaction Center ... 15
... 2.2 Business Scenarios and Processes ... 21
... 2.3 Technical Concept and Components ... 28
3. Technical Principles ... 39
... 3.1 Preliminary Note ... 39
... 3.2 Interaction Center WinClient ... 39
... 3.3 Interaction Center WebClient ... 60
... 3.4 Interaction Center Management ... 86
4. Selected Customization and Extension Options ... 105
... 4.1 Overview ... 105
... 4.2 Creating a Workspace with Subscreen in IC WinClient ... 106
... 4.3 Creating a Workspace With Enjoy Control in IC WinClient ... 115
... 4.4 Using Hidden Components in IC WinClient ... 122
... 4.5 Using the Action Box in IC WinClient ... 127
... 4.6 Using the Transaction Launcher in IC WebClient ... 135
... 4.7 Extending the Business Partner Search in IC WinClient by New Search Fields ... 140
... 4.8 Extending the Business Partner Search in IC WebClient by New Search Fields ... 147
... 4.9 Fact Sheet Enhancement ... 157
... 4.10 Executing Workitems in IC WinClient ... 166
... 4.11 Extending the Agent Inbox ... 172
... 4.12 Alerts in IC WebClient ... 181
5. Selected Examples From Customer Projects ... 195
... 5.1 Overview ... 195
... 5.2 Support Help Desk Based on IC WinClient ... 195
... 5.3 Interaction Center Analytics for a Support Help Desk ... 205
... 5.4 Consumer Care Based on IC WebClient ... 213
... 5.5 Employee Interaction Center Based on IC WinClient ... 228
... 5.6 Sales Advisory Services for Supporting the Sales Process ... 232
... 5.7 Integration of a Third-Party Telephony Bar in IC WinClient ... 242
6. Summary and Future Outlook ... 251
The Authors ... 253
Index ... 255