What can you learn from the most successful companies in the world? The Netflix Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned a mail-order DVD startup into a streaming media and studio disruptor that revolutionized the entertainment industry.
Just twenty years ago, if you wanted to watch an in-home movie, you had two choices: buy the VHS or DVD, or rent it from the local video store. Today, you don't even need to leave the sofa . . . unless the remote is across the room, and you don't have voice control set up yet.
A lot has happened in that short period of time. In this book, readers will:
Learn how Netflix entered a crowded marketplace with a now infamous red envelope.
Get the backstory of the infamous Blockbuster takedown.
Understand the "bet the company" shift Netflix made from the largest USPS customer to the largest user of internet streaming traffic in one year.
Discover how the company rebounded from their near demise in 2011.
Learn how the company has flourished as an original content provider and movie studio, and how they, along with new competitors Amazon Prime and Hulu, are completely changing the entertainment we consume.
This book teaches business owners and innovators what they need to know to launch, recover, survive, and thrive in a crowded marketplace.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Maße
Höhe: 229 mm
Breite: 167 mm
Dicke: 35 mm
Gewicht
ISBN-13
978-1-4002-1612-3 (9781400216123)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Charlie Wetzel graduated from the University of New Orleans with a BA and an MA in English, despite growing up as a nonreader. He worked as a chef, teacher, college dean, and car salesman before becoming a full-time writer in his mid-thirties. He has written more than ninety books, mostly with leadership expert John C. Maxwell, including six New York Times bestsellers. Charlie also writes fiction. He penned The Candy Shop, a Crystal Heart award-winning short film starring Doug Jones. Charlie has been married to Stephanie for more than twenty-five years. They keep busy parenting three young adults, running, and traveling together. Charlie also enjoys cooking, gardening, reading, and training in martial arts. He insists this is the year he will finish writing his first novel!
Stephanie Wetzel has been her husband Charlie's primary editor for as long as they've been married, including for every book Charlie has written with author John C. Maxwell. A writer in her own right, she blogged for a decade-back when blogging was still cool. She now partners in writing with Charlie and works with other authors. Stephanie loves being wife to Charlie and mom to three young adults. She forces herself to run with Charlie, but she actually enjoys reading, learning, traveling, and eating former chef Charlie's cooking. Stephanie grew up obsessed with horses and competed as a teenager at extremely low levels in local shows. No longer a regular rider, she still occasionally gets a tear in her eye at the sight of a horse.