Mapping the Language of Racism

The topics of race and racism are often treated narrowly in social psychological and other social scientific literature, usually being presented as subcategories of stereotyping or prejudice or attitudes. In this new book, Margaret Wetherell and Jonathan Potter extend their work on the use of discourse analysis in social science to cover racism and to include issues of social structure, power relations and ideology. Part 1 provides the theoretical framework within which representations of race can be studied, part 2 an empirical illustration from New Zealand of the arguments of part 1.