This is a style guide for making decisions about layout and typography. Drawing on a variety of sources, old and new, it presents an overview and analysis of two fundamentally different typographic approaches - the traditional style that evolved over centuries from the Renaissance book, and the modern style that reflects the German-Swiss philosophy of this century. Each style is a reflection of a particular philosophy; each has its own structure and its own set of procedures, priorities and rules. Each section of the book is a model of the style it presents and includes numerous examples, old and new. The book comes with two supplemental materials - a 48-page workbook provides exercises, samples, and specifications for reproducing page samples, grids, and layouts; an 800K disk contains layout templates for traditional and modern formats.
Sprache
Verlagsort
Verlagsgruppe
Watson-Guptill Publications
Zielgruppe
Illustrationen
100 b&w illustrations, bibliography, index
Maße
ISBN-13
978-0-8230-5872-3 (9780823058723)
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Schweitzer Klassifikation
Part 1 The traditional style: layout and design - structure, design principles, elements, layout; traditional typograpy - background, choosing typefaces, typesetting test, display type, hierarchy; examples and summary. Part 2 The modern style: background; principles; elements; typography; structure; layout; examples; summary. Part 3 Workbook: construction basics; constructing margins by spread; constructing a golden rectangle; constructing single page margins; constructing positioning guides; setting up a basic grid; setting up a typographic grid; layout variations on a grid; using traditional structure; one ad six ways; modern graphic elements; recreating a classic page; making text more compact; templates.
