This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Illustrations (some col.), 1 form, 1 map, ports.
Maße
Gewicht
ISBN-13
978-0-256-22826-7 (9780256228267)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
The field of selling; knowledge and skill requirements; the partnership process; special applications; salesperson as manager; roleplay cases.
