Within a competitive consumer economy, the success of a product/service oftens depends upon its brand name. This book provides a layman's guide to obtaining, keeping and protecting "names". Weinstein has also written "How To Protect Your Creative Work".
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Illustrationen
Maße
Gewicht
ISBN-13
978-0-471-51558-6 (9780471515586)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Terminology and Applicable Law; Selection: Preliminary Considerations; Nonprotected Words and Symbols; Protected Words and Symbols; Searching for Potential Conflicts; How and Where Rights Are Acquired and Maintained; Corporate and Trade Name Registration; Federal and State Registration; Types of Applications; Application Content; Filing and Prosecuting an Application; Conflicts Between Marks; Transferring and Licensing Rights; Foreign Protection; Glossary; Appendices; Index.
