Foreword
7 Acknowledgments
9 Notes to the Reader
11 PART I:
BIRTH OF A FAMILY BUSINESS
13 Early Days in Germany, 1828-1850
16 Arrival in New York: Tiffany & Co. and Ball,
Black & Co., 1850-1863
23 Foundation and Dissolution of Starr & Marcus,
1864-1877
47 Return to Tiffany & Co. and Establishing
Jaques & Marcus, 1878-1892
67 Transition to Marcus & Co., 1892
75 PART II:
MARCUS & CO., THE SECOND
GENERATION
77 Early Days of Marcus & Co., and the Arts and
Crafts Exhibitions, 1892-1899
86 Design Drawings: The Emergence of Signature
Styles
112 Early Jewels in Their Signature Styles,
1899-1906
151 Success and Stability: The Third Generation
Joins the Firm, 1906-1917
159 The Evolution of Their Signature Styles,
1906-1917
197 Transition to Third Generation Leadership,
1917-1925
211 PART III:
BUILDING A MODERN BUSINESS
213 William E. Marcus Jr., New President and
Innovator, 1925-1929
240 Navigating the Great Depression, 1931-1935
254 The Final Flowering: The Jonker Diamond,
the International Flower Style, and the
New York World's Fair, 1937-1939
283 The End Game and Transition to Gimbels
285 Family Developments and William's Golden
Years, 1942-1970
295 APPENDICES
296 APPENDIX I
Selected Marks & Signatures
298 APPENDIX II
The Society of Arts and Crafts, Boston,
Exhibitions 1897 and 1899
300 Selected Bibliography
303 Index