This text offers an introduction to studying the media, providing wide-ranging coverage of the contexts in which mass media operate, and looking at key issues such as news production, media ownership and control, and audience reception. The book also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the Net and virtual reality.
Sprache
Verlagsort
Basingstoke
Großbritannien
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-333-68399-6 (9780333683996)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Introduction - Setting the Scene: Media in Context - The Language of Study - Audience: The Uses We Make of Media - Purpose, Role and Performance - The News: Close Encounters with Reality - Ways and Means: How Media Go About Producing the Message - You Think You Have Problems? Pressures and Constraints on the Media - In the Wake of Magellan: Research as Exploration - Ownership and Control: Media Issues - Prising Open the Black Box: Media Effects Revisited - Cyberspace Calling? - Notes - Glossary
