Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits.
Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.
Rezensionen / Stimmen
"A well thought-out and thorough guide without the needless technical jargon that can confuse even the best digital experts. This is a must-read to spur your digital career to new heights." * James Paul Smith, Head of Social Video, Shortlist Media * "If you find yourself all at sea in the digital ocean, grab yourself Adam Waters' life raft, Confident Digital Content. A modern briefcase/handbag must-have that gallops through your digital basics with fulsome, easy-to grasp explanations, real-life examples, can-do techniques and expert practical know-how...all deliciously sandwiched into an exquisitely-detailed facto-pedia on the current digital landscape. Get it and actually GET digital, like you never thought you could." * Polly Middlehurst, news presenter and media skills coach * "Practical, meaningful, useful advice for novice and seasoned community managers and content creators, delivered with Adam's characteristic charm, to navigate the thrills and spills of the digital landscape. If you're not already passionate about the opportunities of digital, this book will inspire you and set you on the right course with timeless principles and the wisdom of experience, not just Adam's but his broad-ranging case studies. And ultimately, both book and subject are entertaining. Go read and explore the digital realm; you'll enjoy your time on this adventure." * Helen Craven, Head of Digital for Defence Communications *
Reihe
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 235 mm
Breite: 156 mm
Dicke: 10 mm
Gewicht
ISBN-13
978-0-7494-8094-3 (9780749480943)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Adam Waters has been producing digital content for over ten years at a number of production companies and TV channels. He currently works for the British Forces Broadcasting Service, which he joined as their first Head of Digital. He has advised Government departments, charities, ambassadors and senior military personnel. Adam has acted as a juror for the Royal Television Society Journalism Awards, and he mentors young people in creative careers.
Chapter - 00: Introduction;
Chapter - 01: Why Digital Content Skills are Essential for Your Career;
Chapter - 02: How to Write for Digital;
Chapter - 03: Making Great Video;
Chapter - 04: Graphic Design, Photography and Audio;
Chapter - 05: Digital Community Building;
Chapter - 06: Evaluation;
Chapter - 07: Social Media;
Chapter - 08: People;
Chapter - 09: Conclusion;
