This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach and contains a number of features to aid the learning process - chapter introductions, chapter summaries, further reading and boxed features.
Rezensionen / Stimmen
'I particularly like its straightforward, functional approach, which makes it easy for the student to understand. I also like the liberal use of examples and case studies, which are bang up to date and still topical. ' - Mark Godson, Sheffield Hallam University '...forces students to think conceptually and this is refreshing...it offers rigorous treatment of the important concepts...' - Dr Brian Carlisle, Honoray Professor of Managment, Samara State University, Russia 'This text makes, in my opinion, a considerable contribution to the teaching material available in this area. An excellent text.' - Ray Rogers, Coventry Business School
Auflage
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 229 mm
Breite: 152 mm
Dicke: 22 mm
Gewicht
ISBN-13
978-0-333-96112-4 (9780333961124)
DOI
10.1007/978-1-4039-1446-0
Schweitzer Klassifikation
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.
Introduction: Emerging Characteristics of value and value creation and delivery.- Perspectives of Value.- Value as a Business Concept.- Value Based Organisations: the Growth of Flexible Response and Virtual Organisations.- Supply Chains and Value Chains: Definitions, Characteristics, Differences and Directions.- Value Based Organisations: the Value Chain Approach.- Strategic and Operational Characteristics and Components.- Corporate Value, Performance Management, Coordination and Control: Issues and Options.- Managing Customer Value and the Value Proposition.- Core Competencies, Key Success Factors, Value/Cost Drivers and Process Management.- Where Value Strategy and Value Operations Meet.- Existing Value Chains.- Industry Value Chains.- Corporate Value Chains.- Value and Value Chains in Healthcare.- Value Chains in Education.- Configuring the Value Chain, Structure and Performance.- Configuring the Value Chain.- Case Study Exercises.
