This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Reihe
Auflage
Sprache
Verlagsort
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Illustrationen
Maße
Höhe: 216 mm
Breite: 140 mm
ISBN-13
978-1-349-55651-9 (9781349556519)
DOI
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Schweitzer Klassifikation
Graeme Turner, University of Queensland, Australia
Nicholas Carah, University of Queensland, Australia
Eric Louw, University of Queensland, Australia
Juan Sanin, Monash University, Australia
Fan Yang, University of Maryland, USA
Giang Nguyen-Thu, Vietnam National University, Vietnam
Magdalena Kania-Lundholm, Uppsala University, Sweden
Michela Ardizzoni, University of Colorado, USA
Nadia Kaneva, University of Denver, USA
