It's Snowing!

A visual and cultural journey into the world of winter sports, explored through art, fashion, design and graphics

Snowy and swanky destinations such as Cortina, St. Moritz and Aspen have defined, and continue to define, the style and glamour of the mountains. In turn, mountains and winter sports have served as inspiration for generations of artists and designers, from the iconic skiers painted by Tamara de Lempicka in the 1920s to tourist posters and the snow-covered landscapes by Giovanni Segantini. Winter sports have also long been associated with fashion; so-called athleisure has redefined the concept of sportswear, between luxury and performance, between technological research and style.
This book traces the influence of winter sports on our visual culture, intertwining iconic images, artworks and historical documents to illustrate the aesthetics and evolution of winter sports. It establishes a dialogue between the winter world of the mountains and fashion, sport, art, design, customs, cinema and photography, highlighting their evolution with regard to tastes and aesthetics, through a magnificent and original visual approach. From the space-age experiments of Courrèges to the multicolored creations of Missoni and Emilio Pucci that defined the chic style of the mountains after World War II to the nylon of Miuccia Prada, the revival of icons of sportswear carried out by Karl Lagerfeld for Chanel or by Versace and the hybridizations of streetwear and sport by Virgil Abloh for Off-White, this book traces a particular and influential facet of fashion history. With a rich, dynamic collection of images and in-depth research, It's Snowing! offers a unique perspective on the beauty and allure of the winter season.